Your Personal Fitness Coach.

FitPulse is a fitness app designed exclusively for women, focusing on body positivity and inclusivity. It offers personalized workout plans based on body type and fitness level to create a supportive, empowering fitness space.

Problem:

Most fitness apps lack personalized, body-positive plans for women, often overlooking their unique physical, emotional, and motivational needs. FitPulse fills this gap by fostering a space where women feel seen and supported.

Solution

FitPulse provides customizable workouts, progress tracking, and a motivating community environment. Users can choose workouts for home or gym, tailored to their goals and fitness levels.

User Research

Insights from online surveys revealed a demand for tailored workouts, home/gym options, progress tracking, and community support.

Copywriting

The app uses inclusive, motivational language to foster a sense of belonging and empowerment.

Key Improvements

Tailored Workouts:
• Customized plans based on body type and specific goals.

Engagement Features:
• Motivational reminders and a community for sharing progress.

Body Progress Tracking:
• Visual tracking for body transformations, unique among compe